Terms of Service

These Terms of Service ("Terms") govern your access to and use of The Aisle, operated by Kelsy Cook, LLC d/b/a The Aisle ("The Aisle," "we," "our," or "us"). By accessing or using our website, mobile applications, or related services (collectively, the "Platform"), you agree to be bound by these Terms.

If you do not agree to these Terms, you may not use the Platform.

1. About The Aisle

The Aisle is an online marketplace designed to connect engaged couples with wedding professionals, including photographers, videographers, and content creators.

The Platform allows couples to post details about their wedding and receive proposals from professionals who choose to submit offers for the opportunity.

The Aisle is not:

• a wedding vendor,
• a staffing agency,
• an employer,
• an event planner,
• a travel agency,
• a booking agency,
• a payment processor for wedding services, or
• a party to any agreement made between users.

The Aisle only provides technology that allows users to connect.

Any contract, payment, cancellation, refund, dispute, or legal obligation relating to wedding services exists solely between the couple and the professional.

2. Eligibility

To use The Aisle you represent and warrant that:

• You are at least eighteen (18) years old.
• You have the legal capacity to enter into binding agreements.
• The information you provide is truthful and accurate.
• You will maintain accurate account information.
• You will comply with all applicable laws while using the Platform.

Businesses creating accounts represent that the individual creating the account has authority to bind that business.

The Aisle may suspend or terminate any account that provides false information or otherwise violates these Terms.

3. User Accounts

You are responsible for maintaining the confidentiality of your login credentials.

You agree to:

• create only one account unless otherwise authorized by The Aisle;
• keep your password secure;
• notify us immediately of unauthorized access;
• provide accurate contact information;
• promptly update information when it changes.

You are responsible for all activity occurring under your account, whether or not you personally authorized that activity.

We reserve the right to suspend, restrict, or terminate accounts that:

• violate these Terms;
• engage in fraudulent activity;
• impersonate another individual or business;
• create security risks;
• interfere with operation of the Platform; or
• are otherwise determined, in our sole discretion, to negatively affect The Aisle or its users.

4. How The Platform Works

For Couples

Couples may create wedding listings describing their wedding date, location, budget, desired services, and other information that may assist professionals in deciding whether to submit a proposal.

Couples understand that receiving proposals is not guaranteed.

Professionals independently decide which weddings they wish to pursue.

For Professionals

Professionals may purchase subscriptions that allow access to Platform features, including the ability to submit proposals for wedding opportunities.

Professional subscriptions provide access to opportunities—not guaranteed leads, inquiries, bookings, or revenue.

Each professional is solely responsible for:

• determining pricing;
• communicating with couples;
• entering into contracts;
• collecting payment;
• delivering services;
• complying with applicable laws;
• maintaining licenses, permits, and insurance where required.

Professionals are independent businesses and are not employees, agents, partners, or representatives of The Aisle.

5. Professional Subscriptions

Certain features of The Platform require a paid subscription.

Subscriptions are billed through Stripe or another authorized payment processor.

By purchasing a subscription, you authorize recurring charges until cancellation.

Subscription fees are earned when charged and are generally non-refundable except where required by law or expressly stated in our Refund Policy.

Subscription benefits may change from time to time as The Platform evolves.

The Aisle reserves the right to:

• modify subscription pricing;
• add or remove subscription features;
• discontinue subscription plans;
• offer promotional pricing to some users;
• limit subscriptions in certain geographic regions.

Reasonable notice will be provided before material pricing changes affecting existing subscribers.

Failure to pay subscription fees may result in suspension or termination of access to professional features.

6. Wedding Listings

Couples are responsible for ensuring that all information included in a wedding listing is accurate, complete, and truthful.

By posting a wedding listing, you represent that:

• You are genuinely seeking wedding services.
• The wedding date, location, and event details are accurate to the best of your knowledge.
• Your stated budget reflects your current expectations.
• Any photos, inspiration images, or other content you upload are owned by you or used with permission.
• You will not knowingly provide false or misleading information.

The Aisle reserves the right to remove or edit wedding listings that:

• contain false information;
• violate applicable law;
• infringe another person's intellectual property;
• contain offensive, abusive, discriminatory, or illegal content;
• are duplicates or spam; or
• otherwise violate these Terms.

Posting a wedding does not guarantee that professionals will submit proposals.

7. Professional Proposals

Professionals are solely responsible for every proposal they submit through The Aisle.

Each proposal must accurately represent:

• pricing;
• availability;
• travel fees;
• services included;
• turnaround times;
• experience;
• portfolio examples; and
• any additional terms offered by the professional.

Professionals agree not to:

• submit misleading pricing;
• intentionally underbid with the expectation of increasing prices later without disclosure;
• falsely represent experience or credentials;
• submit proposals for dates they are unavailable;
• impersonate another business or photographer;
• upload portfolio work they did not create or are not authorized to use; or
• present AI-generated images as genuine client work if doing so would reasonably mislead couples.

Professionals understand that submitting a proposal does not create a contract with the couple.

A binding agreement exists only when both parties independently agree to work together.

8. Messaging Between Users

The Aisle provides messaging tools solely to facilitate communication between couples and professionals.

Messaging is available only after the platform's proposal access requirements have been satisfied.

Users agree that all communication through The Aisle will remain:

• respectful;
• professional;
• truthful; and
• related to legitimate wedding services.

Users may not use messaging to:

• harass another user;
• threaten or intimidate others;
• discriminate based on protected characteristics;
• send spam or unsolicited advertising;
• distribute malware or harmful links;
• impersonate another individual;
• engage in fraudulent activity; or
• violate any applicable law.

The Aisle reserves the right—but is not obligated—to investigate reports of abusive or inappropriate communications and may suspend or terminate accounts for violations of this section.

9. Payments

Professional subscription payments are processed through Stripe or another authorized payment processor.

The Aisle does not collect, hold, process, or distribute payments for wedding services between couples and professionals.

Professionals and couples are solely responsible for:

• negotiating payment terms;
• entering into service agreements;
• collecting payment;
• issuing refunds;
• resolving payment disputes;
• handling cancellations; and
• complying with applicable tax laws.

The Aisle is not responsible for:

• unpaid invoices;
• chargebacks;
• bounced payments;
• fraud committed by users;
• breach of contract between users; or
• any financial loss arising from agreements made outside the Platform.

10. Reviews & Ratings

The Aisle may allow users to leave reviews or ratings regarding their experiences with other users.

Reviews must:

• be truthful;
• be based on genuine first-hand experiences;
• comply with applicable law; and
• not contain defamatory, abusive, threatening, or discriminatory language.

Users may not:

• submit fake reviews;
• pay for reviews;
• offer incentives in exchange for reviews;
• threaten negative reviews to obtain discounts or refunds;
• create multiple accounts to manipulate ratings; or
• post reviews unrelated to an actual interaction.

The Aisle reserves the right to remove reviews that violate these Terms or applicable law.

The Aisle does not guarantee the accuracy of user-generated reviews.

11. Prohibited Conduct

While using The Platform, users may not:

• create fake accounts;
• create fake wedding listings;
• submit fraudulent proposals;
• impersonate another individual or business;
• misrepresent qualifications or experience;
• upload copyrighted material without authorization;
• scrape or copy Platform data using automated tools;
• attempt to reverse engineer, disrupt, or interfere with the Platform;
• upload malicious software, viruses, or harmful code;
• use bots or automated systems without written permission;
• attempt to bypass subscription requirements;
• share subscription accounts;
• interfere with another user's use of the Platform;
• engage in harassment, discrimination, hate speech, or threats;
• engage in unlawful conduct;
• violate another person's privacy; or
• encourage others to violate these Terms.

Violation of this section may result in immediate suspension or permanent termination of your account without prior notice.

12. Intellectual Property

Unless otherwise indicated, all rights, title, and interest in and to The Aisle, including but not limited to its website, software, source code, user interface, graphics, logos, trademarks, service marks, designs, text, photographs, videos, databases, compilations, and other content, are owned by or licensed to Kelsy Cook, LLC d/b/a The Aisle and are protected by applicable copyright, trademark, trade secret, and other intellectual property laws.

Nothing contained in these Terms grants any ownership interest in The Aisle or its intellectual property.

Users may not, without prior written permission:

• Copy or reproduce any portion of the Platform.
• Modify or create derivative works.
• Sell, license, lease, or sublicense Platform content.
• Reverse engineer or attempt to discover source code.
• Remove copyright or trademark notices.
• Use The Aisle branding in a misleading manner.

Unauthorized use may result in legal action.

13. User Content

Users retain ownership of the photographs, videos, logos, biographies, reviews, wedding listings, messages, and other content they upload to The Platform.

By uploading content to The Aisle, you grant Kelsy Cook, LLC a worldwide, non-exclusive, royalty-free, transferable license to:

• host your content;
• display your content;
• reproduce your content;
• resize or format your content;
• distribute your content;
• promote your public profile;
• advertise The Aisle using your public profile information;
• improve and operate the Platform.

This license exists only for purposes related to operating, improving, marketing, and promoting The Aisle.

You represent that:

• You own the content you upload, or
• You have all necessary rights and permissions to upload it.

You agree not to upload content that:

• infringes another person's copyright;
• violates trademark rights;
• invades another person's privacy;
• contains illegal material;
• contains explicit or obscene content unrelated to legitimate wedding services;
• is deceptive or fraudulent.

The Aisle reserves the right to remove content that violates these Terms.

14. Copyright (DMCA)

The Aisle respects the intellectual property rights of others.

If you believe material appearing on The Platform infringes your copyright, you may submit a written copyright notice containing:

• your name and contact information;
• identification of the copyrighted work;
• identification of the allegedly infringing material;
• a statement made in good faith that the use is unauthorized;
• a statement made under penalty of perjury that the information provided is accurate; and
• your physical or electronic signature.

Copyright notices should be sent to:

support@booktheaisle.com

The Aisle reserves the right to remove allegedly infringing material while investigating claims.

Users who repeatedly violate copyright laws may have their accounts permanently terminated.

15. Privacy

Your use of The Platform is also governed by our Privacy Policy.

The Privacy Policy explains:

• what information we collect;
• how we use your information;
• how information is stored;
• how cookies are used;
• your privacy rights; and
• how to contact us regarding your information.

By using The Platform, you acknowledge that you have reviewed our Privacy Policy.

16. Third-Party Services

The Platform relies upon third-party providers to operate certain features.

These providers may include:

• Stripe
• Supabase
• Render
• Email service providers
• Analytics providers
• Cloud hosting providers
• Payment processors

Your use of these services may also be governed by the terms and privacy policies of those providers.

The Aisle is not responsible for the availability, security, accuracy, or performance of third-party services.

If a third-party service experiences downtime or technical issues, The Aisle shall not be liable for any resulting interruption of service.

17. Disclaimers

THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE."

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE AISLE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, OR THAT THE PLATFORM WILL OPERATE WITHOUT INTERRUPTION.

THE AISLE DOES NOT WARRANT OR GUARANTEE:

• that couples will receive proposals;
• that professionals will receive bookings;
• that users will respond to messages;
• that any information submitted by users is accurate;
• the quality of services provided by professionals;
• the financial stability of any user;
• the conduct of any user;
• uninterrupted availability of the Platform;
• error-free operation.

The Aisle does not verify every user, portfolio, review, wedding listing, or proposal.

Users are solely responsible for conducting their own due diligence before entering into agreements.

The Aisle strongly recommends that couples independently review portfolios, references, contracts, insurance, and other relevant information before hiring a professional.

18. Limitation of Liability

To the fullest extent permitted by applicable law, Kelsy Cook, LLC, its owners, officers, employees, contractors, affiliates, licensors, and service providers shall not be liable for any indirect, incidental, consequential, exemplary, punitive, or special damages arising from or related to:

• use of the Platform;
• inability to use the Platform;
• agreements between users;
• cancellations;
• payment disputes;
• fraud;
• unauthorized account access;
• loss of profits;
• business interruption;
• data loss; or
• technical failures.

To the maximum extent permitted by law, The Aisle's total liability arising out of or relating to these Terms or the Platform shall not exceed the greater of (a) the amount you paid to The Aisle during the twelve (12) months immediately preceding the event giving rise to the claim, or (b) one hundred U.S. dollars (US$100).

19. Indemnification

You agree to defend, indemnify, and hold harmless Kelsy Cook, LLC d/b/a The Aisle, together with its owners, officers, directors, employees, contractors, affiliates, successors, and agents, from and against any claims, damages, losses, liabilities, judgments, settlements, fines, penalties, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

• your use of the Platform;
• your violation of these Terms;
• your violation of any applicable law or regulation;
• your infringement of another person's intellectual property or other legal rights;
• content you upload or publish;
• contracts or agreements entered into with other users;
• disputes between you and another user;
• negligent, fraudulent, or unlawful conduct.

This obligation survives termination of your account and your use of the Platform.

20. Suspension & Termination

The Aisle reserves the right, in its sole discretion, to suspend, restrict, deactivate, or permanently terminate any account at any time, with or without notice, when necessary to:

• enforce these Terms;
• investigate suspected fraud;
• protect the security of the Platform;
• comply with legal obligations;
• protect other users;
• protect The Aisle's reputation or business interests.

Reasons for suspension or termination may include, but are not limited to:

• submitting fraudulent proposals;
• posting fake weddings;
• uploading stolen portfolio images;
• harassment or abusive behavior;
• hate speech or discrimination;
• account sharing;
• repeated payment failures;
• copyright infringement;
• attempts to bypass subscription requirements;
• use of bots or automated scraping;
• violating applicable laws.

Termination does not relieve users of any financial obligations incurred before termination.

Professional subscription fees already paid are generally non-refundable unless required by law or stated otherwise in our Refund Policy.

The Aisle also reserves the right to remove any listing, profile, proposal, review, image, message, or other content that violates these Terms.

21. Governing Law

These Terms shall be governed by and interpreted under the laws of the State of Missouri, without regard to its conflict of law principles.

If any provision of these Terms is determined to be unenforceable, the remaining provisions shall remain in full force and effect.

22. Arbitration & Class Action Waiver

To the fullest extent permitted by applicable law, you and The Aisle agree that any dispute arising out of or relating to these Terms or your use of the Platform will be resolved through binding individual arbitration, rather than in court, except where prohibited by law or where either party seeks injunctive relief for intellectual property violations.

You and The Aisle each waive the right to:

• a jury trial;
• participate in a class action;
• participate in a class arbitration;
• act as a private attorney general; or
• join claims with those of another user.

Arbitration shall be conducted by a mutually agreed-upon arbitration provider under its applicable rules unless otherwise required by law.

Nothing in this section limits either party's ability to seek temporary injunctive relief in a court of competent jurisdiction to protect intellectual property, confidential information, or other rights pending arbitration.

23. Changes to These Terms

The Aisle may modify these Terms from time to time to reflect changes in the law, business practices, Platform features, or operational requirements.

When material changes are made, we will update the Effective Date at the top of these Terms and may provide additional notice through the Platform or by email.

Your continued use of the Platform after revised Terms become effective constitutes your acceptance of the updated Terms.

If you do not agree with any revised Terms, you must discontinue use of the Platform.

24. Miscellaneous

Entire Agreement

These Terms, together with our Privacy Policy, Cookie Policy, Refund Policy, Community Guidelines, Vendor Agreement, and any additional policies incorporated by reference, constitute the entire agreement between you and The Aisle regarding use of the Platform.

No Waiver

Failure by The Aisle to enforce any provision of these Terms shall not constitute a waiver of that provision or any other rights.

Severability

If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall remain valid and enforceable to the fullest extent permitted by law.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent.

The Aisle may assign these Terms as part of a merger, acquisition, sale of assets, or corporate restructuring.

Force Majeure

The Aisle shall not be liable for delays or failures resulting from events beyond its reasonable control, including natural disasters, acts of government, labor disputes, internet outages, cyberattacks, power failures, or failures of third-party service providers.

Electronic Communications

By creating an account or using the Platform, you consent to receive electronic communications from The Aisle, including notices, invoices, disclosures, and updates related to your account.

Electronic communications satisfy any legal requirement that such communications be in writing.

25. Contact Information

If you have questions regarding these Terms or the Platform, you may contact us at:

Kelsy Cook, LLC d/b/a The Aisle support@booktheaisle.com